The book I choose to read was Delusions of Gender How Our...

The book I choose to read was Delusions of Gender: How Our Mind, Society, and Neurosexism Create Difference by Cordelia Fine. There are three parts to the book: â€Å"Half-changed world†, â€Å"Half-changed minds†, Neurosexisam, and Recycling Gender. The reason I choose this book was because it dealt with gender and how in society and our mind we create the differences that are used against us. I thought that by reading it I would understand more from a psychologist’s point of view how our thought process creates what we perceive as reality, what has been placed upon gender specific things by society, and how it has affected society. In the first half of the book, â€Å"Half-changed world†, â€Å"Half-changed minds†, the author argues about how social and†¦show more content†¦Later in this section she critiques a study, which is widely cited, of the different ways babies gaze. It was a study was that was conducted when the infants were just a day and a half old. It showed that the female babies were much more likely to gaze at faces, while baby boys preferred to look at a mobile. When the study was analyzed scientists took the results as evidence of the fact that girls are more empathic than boys, who are more analytic than girls. (Fine, 112,113,114) Fine does not include any kind of research of her own but she uses this part of the book to point out the faultiness of each of the researches who use this type of study to show the divergence between boys and girls. She does, however, include information on how neurosexism is nothing new and how its roots are in the mid-19th century when the m otives behind the research were to restrict the access to higher education and the rights for women to vote. (Fine,172) In the last part of the book, Recycling Gender, Fine argues against the use of science as a justification of gender stereotypes and how that can impact our future generations in a negative way. In chapter 19 Fine talks about how â€Å"Anyone with ears can hear how adults constantly label gender with words: he, she, man, woman, boy, girl, and so on. And we do this even when we dont have to.† (Fine,210) This is how a child learns to sort themselves into a gender category. Categories are already in place before the child

United Colors of Benetton Free Essays

I  Executive Summary The United Colors of Benetton: a company of colors and controversies. Offering the world an insight to fashion, as well as, human equality and world issues, Benetton gives us stylish clothing and innovative promotion. While trying to capture an audience favoring Italian character in style and design, the company additionally desires to present the world with contentious campaigns to awaken thoughts and debates. We will write a custom essay sample on United Colors of Benetton or any similar topic only for you Order Now These controversies are jeopardizing Benetton’s position in the industry, and its reputation of being trendily unique and committing to world harmony. II. Introduction The United Colors of Benetton (Benetton), an Italian based company, is primarily focusing its business on clothing and controversial advertising. Presented all over the world, the company is available to young and old in combined colors and stylish fashion. In the following pages a complete internal and external analysis of the company will be explained, as well as, a description of the company’s overall standing. The alternatives as seen are described to include the advantages and drawbacks of each alternative. Conclusively, a recommendation based upon all of the findings outlined is prescribed. III. External Analysis A. Customer Analysis Benetton sells women’s and men’s apparel, accessories, shoes and fragrances to clients that are mostly fashion-oriented women and men between the ages of twenty to thirty- five. Color’s is published in three editions and four languages, with a website that is both popular and praised by critics. The magazine is bi – monthly and reaches young people all over the world. Benetton is an interesting trans – national corporation that truly has a social conscience and tries to employ models who look like the human race–even featuring gay models who are HIV positive. B. Competitor Analysis The clothing industry is a very broad industry selling products ranging from pants and shirts to accessories. It is affected by the la test trends in design, models, colors and styles, and also by consumer preference. There are several similar companies selling comparable products, so competition is incredibly fierce. Benetton does not outsource any of its procedures, but is in charge of design, production and distribution. It is therefore difficult to compare the company with other organizations in the same industry since competitors can be smaller and concentrate on only one aspect of the commercial chain. Consequently, Benetton’s competitors were selected by viewing the  www. hoovers. com  web site. According to the organizations available here offering approximately the same products as Benetton the main competitors are Industria de Diseno Textil (Inditex), GAP and Hennes and Mauritz (HM). It is assumed that these three organizations are Benetton’s closest competitors due to the fact that they target the same consumer segment. According to the CBS Market Watch the competitors are not all present in exactly the same industry due to the fact that Benetton and Inditex actually produce clothing and fabrics, design and retail fashion products, while GAP only retails, and HM retails and designs its goods. It is assumed that the exact industry is irrelevant because all companies still aim for the same target market and therefore compose a threat to Benetton. Furthermore, all four organizations originated from four different countries, but this is also looked at as unimportant because they are a global company with global customers. . Inditex Inditex is the closest competitor to Benetton because it is present on the stock market and it also designs and retails its fashion. It is a global company with more than 1,300 shops in almost 40 countries. It is most popular in Europe, just like Benetton, perhaps due to its origin: Spain. Inditex introduces new products by answering to popular trends presented by customers. The company has a larger market share than Benetton in the clothing and textile industry with sixty-eight percent compared to Benetton’s twelve percent (CBS Market Watch). This could be as a result of Inditex’s six banners compared to Benetton’s five, and also because of the fact that Benetton has been having several difficulties selling its products after its highly noticeable marketing campaigns were banned in several countries. Furthermore, Inditex is mentioned as number three hundred and ninety on the FT Global 500; the world’s largest companies list, while Benetton is not on this list (Financial Times). 2. GAP GAP is an American-based company with almost 4,250 stores worldwide. GAP only retails its products, but the company is a strong competitor to Benetton. GAP sells basic, causal styles for men, women and children. The company has three chains and all clothes are privatelabeled merchandise made specifically for GAP. GAP is on the Fortune 500 as number one hundred and thirty, and also on the FT Global 500 as number three hundred and forty-eight (Hoovers). 3. HM HM is a fashion company from Sweden. It has about 844 stores in 14 countries and is in the midst of developing further. HM designs its clothes by using 90 different designers who create collections for women, men, teenagers and children. HM’s intention is to uphold a high fashion content which is up-to-date within design concepts and at the forefront of the latest international trends (hm. com). The organization also sells underwear, sportswear, accessories and cosmetics. The competitive structure of the clothing industry can be explained as very assorted and complicated to plot. Organizations do not segment by age as much as by lifestyle or theme; for example, designer accessories, formal wear and casual wear. There are several channels of distribution available, such as catalogue retailing, department stores and outlets, as well as the typical brand store. The industry can be viewed as fairly fragmented and there is a large amount of different chains available on the market. The industry is therefore highly competitive. Barriers to entry are low, and chains can expand quickly and grow large in size and popularity. Present companies have to struggle with new competition often and intensely. Companies are very dependent on customer preference and reputation can fluctuate distinctly due to modifications in, for example, fashion and image (Institute for Retail Studies). C. Market Analysis Today, the Benetton Group is present in 120 countries around the world. Its core business is clothing: a group with a strong Italian character whose fashion, design proficiency and enthusiasm are clearly seen in the United Colors of Benetton and the more style-orientated Sisley brands; in The Hip Site, the brand for teenagers; and in the sportswear brands, Playlife and Killer Loop. Benetton’s sports goods brand, Prince (tennis racquets, footwear apparel), has a 30 percent global market share, and Rollerblade In-line skates also has a 30 ercent global market share. Additionally, NordicaSkis (ski boots mountain wear) has a 28 percent global market share. Ektelon Racquetball is the market leader. The Group produces over 100 million garments every year over 90 percent of those are in Europe. Its retail network of 5000 stores around the globe is progressively more focused on large floor-space points of sale presenting high-quality customer services and additionally generating a t otal turnover of two billion euros net, of retail sales. Benetton has experienced tremendous growth and above-average profitability over the years, and what makes it especially striking is the fact that it has been achieved in mature industry apparel in an apparently hostile environment – labor-expensive and unionized northern Italy. Benetton’s financial reports from 1996 to 2002 show growth and increasing revenue except in 2002; total sales in 2002 amounted to approximately 2. 0 billion euro, down from 2. 1 billion in 2001. The main reason for this loss is that the program for the disposal of the sports equipment business resulted in the steep decrease in turnover in the sports sectors. It hurt the Group’s overall performance. Moreover, Benetton’s communication campaigns played an important role in establishing its brand identity. On the other hand, they alienated the target market and Benetton retailers. For example, in Germany, Benetton’s second-largest market, partly because of the controversial print- media campaign, awareness of Benetton had significantly increased relative to other clothing brands, in part due to the controversial print- media campaign; however, measures of likeability relative to competing brands decreased. Also in 1995, several of the 600 German retailers that used to carry the Benetton line banded together in a boycott. Thus, the Group attributed much of its 1994 sales drop to the campaign. Additionally, the company partnered with Sears for a more affordable line of Benetton USA, then lost the contract when Benetton planned to release an ad campaign with death-row inmates. Thus, Benetton lost its place in the U. S. market, as the company became better known for its infamous P. R. than its clothes. The understated image of the Gap replaced the aggressive social advertising of Benetton in clothing campaigns as the 90’s came to a close, but Benetton is Europe’s largest clothing manufacturer and the worlds largest consumer of wool in the garment sector. As a result, the market share in the United States has gradually decreased, even in the European area. In contrast, the Benetton’s market share in Asia area has been increasing, for example in, Japan, Korea, and China due to being the Group’s core targets. In 2000, the revenues by geographical area showed European (74. %), the Amercias (12. 3%), and Rest of the world (13. 4%). However, Benetton’s 2002 revenues by geographical area sho wed a different trend as European (68. 9%), the Americas (9. 6%), Asia (8. 9%), and other (12. 6%). D. Technology Analysis Using communication and information technologies is a very effective strategy for Benetton. The company is referred to as quick response, in whi ch manufacturing, warehousing, sales and retailers are linked together. In this strategy, a Benetton retailer reorders a product through a direct link with Benetton’s mainframe computer in Italy. Due to the strategy, the company is capable of shipping a new order in only four weeks, and that is several weeks faster than most of its competitors. Furthermore, the company is using integrated information systems; therefore, the company checks daily sales data from its own boutiques, which is integra ted with CAD and CIM. Also, global EDI network links agents with production and inventory information. The EDI is ordering transmission to headquarters, and it links with air carriers, as well. Recently, Benetton planned to weave radio frequency ID (â€Å"RFID†) chips into its garments to track its clothes worldwide. The chips would help the Italian clothing manufacturer cut costs by eliminating the need for workers to take inventory by manually scanning individual items of clothing. It would also protect the garments against theft. However, the RFID chips could pose significant risks to customers privacy because they would allow anyone with an RFID receiver to locate customers wearing Benetton clothes, including companies that want to sell them their products. Therefore, consumers would be bombarded with intrusive advertising because a history of customers’ purchases and their identities would be linked with the tag even after they leave the store. It would weave the technology into the collar tags of clothes that cost at least 15 dollars to keep track of them as they ship. The RFID technology offers Benetton a number of advantages, not the least of which is its ease of use. Unlike a bar-code scanner, which must be held directly in front of the item being scanned, mployees with RFID receivers or shelves with the technology can scan entire boxes of items from up to five feet away. The technology would thus require fewer people to scan clothing items for inventory purposes. RFID technology also provides business managers easily with store detailed information about customers buying habits that could spur further sales. The tagging system may also save the company money by reducing theft, because the RFID tags can be programmed to set off an alarm if someone leaves a store without paying for an item. Similarly, the technology would make it harder for merchants to sell stolen or bootlegged versions of clothing in flea markets and other venues; a retailer who spots an item that she suspects is either stolen or illegally manufactured could check its origin using the tagging system. It may also help customers find the clothes they want in the store and even make it easier for them to return items without a receipt because the store would have recorded the RFID tag. E. Socio-Cultural Analysis From a socio-cultural perspective, fashion is a cultural and societal issue that varies from culture to culture and from country to country. It also varies within a specific culture with time. A company like Benetton must monitor trends for new opportunities or threats because as the fashion trends change, so does the customer base, and the ethnic/multicultural consumer is the fastest growing segment. Clothing, however, is a visual representation, which fulfills the de sire of each individual who wants to be noticed in a society in a particular way. Because of this, the apparel industry will never falter or suffer abrupt changes, but will adapt and change due to various conditions. Linked to this phenomenon is the aspiration of different types of individuals with different desires to either have the newest or most significant types of apparel, particularly in the industrialized nations. This requires participants in the industry to offer the newest styles of clothing in order to retain market share. Despite this overall socio-cultural trend, there is some indication that majority of consumers are not purchasing as rapidly as they have in the past due to the fact that the economy is recovering. Markets for lower-end brands continue to exist, however, in developing nations where individuals cannot afford the cost of newer styles. As a result, the fashion industry is an industry where the socio -cultural environment is of prime importance. The firms in this industry above all, must bring out new designs and keep†¦ ———————————————————————————————————————————Top of Form Bottom of Form How to cite United Colors of Benetton, Essay examples

Symbolism of Luggage in Hills Like White Elephants free essay sample

Hills Like White Elephants In the story Hills Like White Elephants by Ernest Hemingway, the author uses the luggage to symbolize the hard decision that the American and Jig face in regards to having the abortion. The couple faces a very difficult decision about this baby because they are not willing to give up their immature life style. The luggage symbolizes that Jig and the American are still very ambitious to travel around the world and if they were to keep the baby, their ambition would come to an end because the baby will come in the way. The story lets us know that they have been to many places, â€Å"There were labels on them from all the hotels they had spent nights. † This signifies that they have been to a lot of places in the world where they have built memories. Therefore, the couple feels they cannot continue to make more memories if they were to keep this baby. We will write a custom essay sample on Symbolism of Luggage in Hills Like White Elephants or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The baby seems to be a huge obstacle in their immature life because they do not want to take on this responsibility. In this story by Ernest Hemingway the couple feels that going with the abortion is their best choice. â€Å"He picked up the two heavy bags and carried them around the station to the other tracks†. This lets us know that they are going on with the abortion and moving on with life. Having this procedure done will be the only way they can continue to be free and move on with their journey without any responsibilities.

The Sources Of ShakespeareS Plays Essays - Characters In Macbeth

The Sources Of Shakespeare'S Plays: Shakespeare, Macbeth is created by combining two people, Makbeth and Donwald. Also, the murder of Shakespeare's King Duncan, comes almost directly from Donwald's murder of Holinshed's King Duff. Shakespeare also condensed Macbeth's seventeen year reign into a period consisting of a couple of weeks. The saying that ?history is written by the victors? holds true here. After Malcolm ascended to power he proceeded to rewrite history to make his family justified in overthrowing Macbeth. This editing of history made the real Macbeth darker and more evil and made King Duncan, making him more docile and kind. The Celtic customs of succession were ignored in Shakespeare's play, and with that, so was Macbeth's claim to the throne by being the worthiest of the kinsman. Due to the amount and context of the information used by Shakespeare, I have decided to go through Shakespeare's Macbeth explaining the play and then summarizing the information from Holinshed's and explaining the parallels. In the paragraphs pertaining to the plot of Shakespeare's Macbeth, I will use the names given by the author (e.g. Macbeth, Macduff, Banquo, etc.). To avoid confusion as to what is being discussed (Shakespeare's story line or how he uses Holinshed's), bold type will be used when referring to Holinshed's work ( I will also use the chronicler's spellings of the names -- e.g. Makbeth, Makduffe, Banquho), while plain type will be used when referring to Shakespeare's plot. The page numbers cited in reference to Holinshed's pertain to W.G. Broswell-Stone's 1896 printing of Shakespeare's Holinshed. Shakespeare's Macbeth opens on three witches. They speak in rhymes that sound like magical incantations, they then agree to meet again when the battle between Scotland and Norway, (from which Macbeth is about to return) is over. One of the witches says that they will soon meet with Macbeth. We are then taken from the heath on which the witches met, to King Duncan's court. A messenger returns from the war with Norway with news of victory, due mostly to Macbeth's bravery. Other soldiers enter and report that Macdonwald, the Thane of Cawdor, assisted the enemy, but that Duncan's forces had won despite the betrayal. King Duncan declares a death sentence on Macdonwald and bestows his title (Thane of Cawdor) upon Macbeth, who has not yet returned or been told of this honor. In Holinshed's (pg. 168-170) Makdonwald, the Thane of Cawdor, rebels against the King with the assistance of troops from Ireland. Makbeth and Banquho are dispatched to put down the rebellion. Shakespeare deviates from Holinshed's here, by saying that Macbeth defeats Macdonwald in battle, while in Holinshed's, Makdonwald, seeing the size and ferocity of Makbeth's forces, kills his family and then himself, as to avoid capture. Makbeth finds the body, decapitates the slain noble and parades around with Makdonwald's head on a pole, then chases the recently arrived army from Norway back to their ships. For Makbeth's courage and tactics in battle, he is granted the slain Thane's lands and riches. Macbeth and his friend Banquo encounter the witches on their way home from the battlefield. The witches call to Macbeth, saying: ?All hail! (I, iii, 47-50) calling him by his present title, the Thane of Glamis, as well as the Thane of Cawdor, and proclaiming that he ?shalt be King hereafter. Macbeth, having not yet heard of his promotion to Thane of Cawdor is confused. But the idea of becoming king intrigues him. Banquo asks the witches about their predictions for him, and they respond, in their usual ways of half-truths and contradiction, that he will be Lesser than Macbeth, and greater?, ?Not so happy yet much happier? and ?Though shalt get kings though thou be none (I, iii, 65-67). Macbeth demands that the witches give him an explanation for their prophecy, but they vanish. Soon after this strange occurrence, Macbeth and Banquo are greeted by the King's messengers. They inform Macbeth of his new title, the Thane of Cawdor. Macbeth tells Banquo that this is proof that the witches' prophecies are true. Macbeth's continues to think about becoming king, and he wonders if he will have to commit murder to attain what he has been promised . The scene ends with Macbeth whispering to Banquo that they must discuss all that has happened at a more appropriate time. This scene was taken almost verbatim from Holinshed's. Makbeth and Banquho encountered the witches or ?weird sisters? and were greeted with ?All haile, Makbeth, thane of Glammis!?, ?Haile, Makbeth, thane of Cawder!?,

Free Essays on Kid Nutrition

There are five basic food groups, vegetables, fruits, grains, dairy products and the protein groups. What is an RDA? It won’t be uncalled for to see a question where they define it and you have to pick out the answer. "Levels for intakes for the central nutrients that, on the basis of scientific knowledge, are judged by the Food and Nutrition Board to be adequate to meet the known nutrition needs of practically all healthy persons." It’s pretty vague, isn’t it? What’s an essential nutrient? That’s something that’s got to be provided exogenously usually from your diet because our bodies cannot synthesize it at a sufficient rate to meet the needs of our body. There are some things that we can make but we can’t make enough of and we need to get them from our foods in order to avoid having a deficiency. What are the eight major categories of nutrients? All of these are considered nutrients, so there are eight that our body needs that are really essential. You can’t have a normally functioning body without all of them. Be aware that when we are born we are mostly water. But when we are young adults we become more and more fat. And when we are elderly, you are 70% fat. Total body water is affected, of course, by our age, our sex, our body composition and the total body water decreases with age and changes in body fat. All pretty obvious. The consequences of providing adequate amounts of nutrients without adequate amounts of fluid, dehydration, excessive renal solid load and an inefficient use and waste of calories. What are our daily maintenance fluid requirements for infants and children? Again, it’s not uncommon to ask really simple things about how much water infants or children at different ages might require per day. Again, you should be able to figure that out. The re often are questions like, 10 kg infants should be given so much fluid per day and they’ll list a number, various numbers, and you’ll have to figure ... Free Essays on Kid Nutrition Free Essays on Kid Nutrition There are five basic food groups, vegetables, fruits, grains, dairy products and the protein groups. What is an RDA? It won’t be uncalled for to see a question where they define it and you have to pick out the answer. "Levels for intakes for the central nutrients that, on the basis of scientific knowledge, are judged by the Food and Nutrition Board to be adequate to meet the known nutrition needs of practically all healthy persons." It’s pretty vague, isn’t it? What’s an essential nutrient? That’s something that’s got to be provided exogenously usually from your diet because our bodies cannot synthesize it at a sufficient rate to meet the needs of our body. There are some things that we can make but we can’t make enough of and we need to get them from our foods in order to avoid having a deficiency. What are the eight major categories of nutrients? All of these are considered nutrients, so there are eight that our body needs that are really essential. You can’t have a normally functioning body without all of them. Be aware that when we are born we are mostly water. But when we are young adults we become more and more fat. And when we are elderly, you are 70% fat. Total body water is affected, of course, by our age, our sex, our body composition and the total body water decreases with age and changes in body fat. All pretty obvious. The consequences of providing adequate amounts of nutrients without adequate amounts of fluid, dehydration, excessive renal solid load and an inefficient use and waste of calories. What are our daily maintenance fluid requirements for infants and children? Again, it’s not uncommon to ask really simple things about how much water infants or children at different ages might require per day. Again, you should be able to figure that out. The re often are questions like, 10 kg infants should be given so much fluid per day and they’ll list a number, various numbers, and you’ll have to figure ...

A Case Study Of Mental Health

A Case Study Of Mental Health Mental health has become a major global problem. It affects 450 million people and one in four of us will suffer from mental ill- health at some time in our lives (WHO, 2001). Mental Health is † used positively to indicate a state of psychological well- being, negatively to indicate its opposite ( as in ‘mental health problems’) or euphemistically to indicate facilities used by, or imposed upon , people with mental health problems ( as in ‘mental health services’). During the nineteenth century, all patients were certified under lunacy laws. That is, the State only made provisions for the control of madness. The fledgling profession of psychiatry ( this term was first used in Britain in 1858) was singularly preoccupied with segregating and managing lunatics . With the emergence of the First World War, soldiers began to break down with ‘shellshock’ now called ‘post – traumatic stress disorder’ . From this point on, psyc hiatry extended its jurisdiction from madness to versions of nervousness provoked by stress or trauma. In the twentieth century, more abnormal mental states came within its jurisdiction, such as those due to alcohol and drug abuse and personality problems. Today, ‘mental health services’ may be offered to, or be imposed upon, people with this wide range of problems, although madness or ‘severe mental illness’ still captures most of the attention of professionals .Another aspects of the term ‘mental health problems’ is that some people, critical of psychiatric terminology, object of scientific or logical grounds to notions like ‘mental illness’ or ‘mental disorder’. In the 1983 Act and equivalent Scottish legislation ‘ mental illness’ is not defined. However, Article 3(1) of the Northern Ireland Order does define it as ‘ a state of mind which affects a person’s thinking, perceiving, emotion or judgement to the extent that he requires care or medical treatment in his own interests of other persons’. Neither the Scottish nor Northern Ireland definitions include psychopathic disorder and there has recently been some discussion in the context of review of the Mental Health Act about removing it in England and Wales. Issues concerning mental health have been raised substantially in the consciousness of politicians, the media, and the public. Moreover, the ‘burden’ of mental disorder is regarded not just as a – if not the- principal cause of human misery, but as a significant impediment to social and economic growth. Measurement of the years of potential life lost and the years of productive life lost through mental ill- health could reach 15% of all diseases and deaths globally by 2020 (WHO, 1999). A further dimension of inequalities in the apparent scale of mental health problems is race. Race is controversial to define. Genetic distinctions between groups of humans ( other based on sex) have little empirical basis. Racial distinctions arose from anthropological investigations carried out by colonized indigenous people. However, because of colonization, the social identity of these people became real for them and others. In the United States black patients are overrepresented in mental institutions, and have become increasingly so over the postwar period. This has particularly been the case within state mental hospitals, where minority groups constitute 35 per cent of the hospital population, and are subject to higher rates of admission and readmission. In a review of eight epidemiological studies conducted in the United States between the late 1950’s and mid- 1970’s, Kessler and Neighbors (1986) found that among persons with low incomes black people exhibited significantly more distress than white people. They claimed, therefore, that race is an important independent variable in determining the likelihood of an individual becoming mentally ill. There is some dispute over what to make of this evidence. Cockerham (1990) maintains that the majority of studies on the incidence and distribution of mental health problems suggest that race is not an independent variable:†¦Ã¢â‚¬â„¢ race alone does not appear to produce higher rates of mental disorder for particular groups’. Rather, it is because more black people are in the lower social cases that they tend to demonstrate more signs of mental distress. Others, however, disagree. Halpern (1993) argues that minority status can be demonstrated to result in a tendency towards psychiatric problems.

Big foot Essay Example | Topics and Well Written Essays - 250 words

Big foot - Essay Example This could seem funny, but to some it is not. Bigfoot has been described as a real cave man. In 2007, Robert Wilson a Vancouver resident stated that he saw a large and hairy man who looked like a cave man. This strengthened the earlier theory that indeed, Bigfoot is a man. Those who dispute the Bigfoot conspiracy justify it by saying that there have never been corpses of bigfeet men found anywhere. But the supporters of this conspiracy use the counter argument that big feet bury their dead, and in fact, they are mentioned in the Bible in the book of Genesis. In 1999, there are those who claim that in the Battle Mountain fires, one Bigfoot was injured and taken away for treatment by government officials. Another theory is that just like there are gay people; it is believed that 10% of bigfeet also known as sasquatches are also gay. This is according to Loren Coleman, a cryptozoologist. But there are also those people who claim that the male sasquatches sodomize male domestic

Current Economic Issue Article Review Essay Example | Topics and Well Written Essays - 750 words

Current Economic Issue Article Review - Essay Example The issue was raised at the end of March 2009 by Jamie Dimon, the head of JPMorgan Chase, two heads of other large banks and the president of the Independent Community Bankers. They applied to the president Barack Obama and the  Treasury  secretary,  Timothy F. Geithner, stating that â€Å"this is a source of considerable consternation† and declaring about the complaints small and large banks have about the high premium (Labaton and Andrews, 2009). Moreover, banking industry is anxious about the stress test, which could be held by the president administrations in order to impose changes on the banks’ management that may imply appointment of new officials. Officials in their turn understand that it is necessary to take new steps, are ready to create new plans. Barack Obama stated: â€Å"You will be seeing additional actions by the administration† (Labaton and Andrews, 2009).   The problem is that the strain between the banks and the government is increasing because the government already does not have enough finances and can’t do without premium that is not paid by the bank. There is a necessary to ask Congress for more money, however Congress requires the presentation of the first program results. Treasury Officials report that the fund is dwindling and they do not have enough finances to help more banks and other industries. Senator  Charles E. Schumer states: â€Å"Between now and  Memorial Day  we’re going to know a whole lot more about the degree of trouble the banks are in†¦ At the same time, we will begin to have a good initial reading as to how well the administration’s programs are working† (Labaton and Andrews, 2009). The top priority for the government is how to make the weak institutions reduce their failing mortgages. The investigation shows that American banks have approximately $1 trillion of deteriorating mortgages, however, they did not document all the losses they have. Moreover, it was determined that banks set

Water and Quality Contamination Essay Example for Free

Water and Quality Contamination Essay Introduction. Background: According to the Millennium Development Goals Report 2012, 783 million people, or 11 per cent of the global population, remain without access to an improved source of drinking water. Also the United Nations has long been addressing the global crisis caused by insufficient water supply to satisfy basic human needs and growing demands on the world’s water resources to meet human, commercial and agricultural needs (un.org). In this experiment water quality and contamination of groundwater was investigated. First, I observed the effects that many pollutants have on groundwater. I predict that in this experiment the oil and vinegar will create the large amount of contamination in the water, while the laundry detergent will just create an aroma smell to it. Considering the smells and color to these ingredients I think that it will cause the water quality to have a bad smell and cause the water to be very cloudy. Once filtering the contaminated water, the water will be clear and purified. Second, I will experiment water treatment and filtering. I predict that once the contaminated water is treated and filtered that it will leave me with less contamination or none at all. Then for the last experiment, I will determine the difference between bottled water and tap water to discover any contamination. I predict that the tap water will be the most contaminated and with the most chemicals in it, while the bottled waters; Dasani and Fiji will be completely filtered and free of any chemicals. Objective: The objective of groundwater sampling is to determine whether or  not the quality of the water is poor or valuable enough to drink, and then it leads to decontamination and filtering. Contaminants can move from food, soil, air and water. It is important to note that groundwater and surface water may act both as pathways. Evaluation of surface and ground waters as part of contaminated site investigation studies is, therefore, a major concern. Hypothesis: There were three different steps to this investigation to determine the final hypothesis. The first experiment was the effects of groundwater contamination, second was water treatment and third was drinking water quality. There are a variety of portable sampling devices available for the collection of groundwater, however, each application has different standards and is dependent on the contaminants. A number of different sampling devices and their being able to be used are used to determine the contamination. Techniques for the preservation and analysis of samples and quality assurance and quality control are also presented. Materials and Methods: Experiment #1: In order to determine my final hypothesis I had to experiment many different methods. The first method was to experiment the effects of groundwater contamination. My first step to this method was to gather all the proper materials, which included water, vegetable oil, vinegar, laundry detergent, and 240 mL of soil, cheesecloth and beakers. I started by labeling all the beakers 1-8, so that I can do comparisons and so forth. Then, I carried on to filling the beakers with water. Once adding water I then put oil, vinegar and laundry detergent into three different beakers, then mixed them and recorded my observations. After this objective was complete I drained the contaminated water into cheesecloth and recorded my observations from that as well. Experiment #2: In the second experiment, I filtered the water as to how water is properly filtered in order to purify it to drink it. The materials used in this experiment were 100 mL potting soil, beakers, 40 mL sand, 20 mL acti vated charcoal, 60 mL Gravel, alum, bleach, cheesecloth, funnel and graduated cylinder. The first step I took was adding 100 mL of soil to a beaker and adding 200 mL of water to it. Then, with two beakers I went back and forth between the two with the soil  and the sand. Once the solution was created I placed the newly contaminated water into another beaker. Once I completed that I added 10 grams of alum to the contaminated water, stirred it slowly for 2 minutes and waited 15 minutes for results, then recorded them. Meanwhile, I continued to experiment by putting a piece of cheesecloth into a funnel and the funnel into a beaker. On top of the cheesecloth 20 mL of sand, then 20 mL of activated charcoal, then 40 mL of gravel was added. Tap water was then ran through the mixture and waited five minutes to filter and see results. A few drops of bleach were then added to the water to create the filtered water. Then the two results were compared. Experiment #3: In the third experiment, tap water and bottled water were tested and compared to determine if there are health benefits in drinking bottled water. The materials used for this experiment were Dasani and Fiji bottled water, ammonia test strips, chloride test strips, 4-in-1 test strips, phosphate test strips, iron test strips, beakers, Para film, pipettes, and foil packets of reducing powder. First, all three types of water were placed into three separate beakers for further testing. The first test ammonia test strips were used, and then I recorded my results, this process continued with all the other testing strips for my final hypothesis. Hypothesis: My hypothesis was confirmed. At first I did not get much of a good response from the treatment because it was still filled with dirt. The tap water had higher levels of everything during the experiment while the treated water had none. The smell of tap was the smell of city public water while the treated water smelt like bleach. It is better the go through the filtration process. What are the steps to this process are as filtration and disinfection. In this lab I used all these steps to perform water treatment. After this experiment my hypothesis was denied. I thought that the tap water would be the only contaminated water when it was just the most contaminated while the bottled water was indeed clear and filtered, but it was not 100% clear of all contaminants. The major differences are that tap water definitely with holds much more contaminants than bottled or filtered water. My tap water seems as if it isn’t to badly contaminated and is drinkable. I definitely believe that bottled water is a better drinking water and you cant be to safe to consume tap water. Context: Bottled water can come from wells, springs, artesian wells, or the municipal water supply. The U.S. Food and Drug Administration (FDA) regulate it as a food product. It is important to note that the FDAs standards are essentially the same as those set by the U.S. Environmental Protection Agency (EPA), which regulates public water supplies. In some states, however, bottled water requirements are stricter than those for tap water are (people.chem.duke). Overall, the experiments went really well and it was good to learn about the water that we intake. Discovering the effects of groundwater contamination and the quality of water was a huge success. In these processes I discovered the importance to having filtrated water. The  process in this involves many different steps, but after taking all the required steps it leads to have clean and purified water, which is benefits society health. Variables and Futures Experiments: The point of experiment one is for us to get an understanding of the difference substances that are affected on ground water. Conclusions The threat of harmful contaminants in drinking water can no longer be reasonably ignored. The correlation between contaminated drinking water and many significant diseases and health problems is far too strong to discount ( historyofwaterfilters). At the end of the day we as people need water to survive. Millions of Americans receive high quality drinking water every day from their public water systems, (which may be publicly or privately owned). Nonetheless, drinking water safety cannot be taken for granted. SDWA applies to every public water system in the United States. There are currently more than 160,000 public water systems providing water to almost all Americans at some time in their lives(water.epa.gov). It is important to know that the water you are drinking in safe and it is healthy it doesn’t matter if the water is from the bottle or the tap. References http://www.historyofwaterfilters.com/conclusion.html http://people.chem.duke.edu/~jds/cruise_chem/water/wattap.html http://www.un.org/en/globalissues/water/ http://water.epa.gov/lawsregs/rulesregs/sdwa/index.cfm

George Orwells Nineteen Eighty-Four 1984 Essay -- essays research pa

Not so free after all   Ã‚  Ã‚  Ã‚  Ã‚  Big Brothers eyes are over watching us everyday. The privacy we once had has dissipated. His focal point is in the sky like an eagle stocking its prey. The camera lenses of Big Brother dwell everywhere. Big Brother is always awake and has an eye on us. As of today, Big Brother has risen taller and mightier. He has gained the power to control what we can have knowledge about and has infiltrated into our private lives. George Orwell’s novel 1984, prophesied coming of our democracy of a negative utopia has been proven by current events. Today, the United States democracy is looking much like the totalitarian state of 1984. Tactics of persuasions to make citizens believe their economy is improving occurred in 1984 and now in ours. Big Brother regulated the media in Oceania just as America does now. Reporters fired from speaking to foreigners, lies Administrators from the party tell their citizens, imperialism to gain territory for natural resources, and the rep risal from the government from individuals who seem unorthodox.   Ã‚  Ã‚  Ã‚  Ã‚  Over the years in presidential elections, much bribery has been conducted to assure another presidential term. Citizens expect and would take pleasure in a president who would improve the economy so they could live in a place that accommodates there budget. A current event that is taking place of such an issue is with Mr. President Bush. â€Å"In an interview that aired Sunday on CBS, Woodward, a Washington Post editor, said that Saudi Arabia's ambassador to the United States, Prince Bandar bin Sultan, had promised President Bush that the Saudis would cut oil prices before November to ensure the U.S. economy was strong on Election Day.†(Schoen) With this on hand, many citizens with be lulled to believe Mr. Bush is doing a fantastic job with our economy, escalading to a re-election from the voters who were persuaded by Bush’s plan. Of course, not everybody has heard of this prophesied event, because it never was made a real major issue that was broadcasted worldwide through the media. It was introduced once, then vanished so not to make a major scene. Probably when Mr. Bush seen somebody made a degrading report that may effect his re-election, he told his friend Collin Powell, chairman of the FCC, to make it disappear or a least hide it. Just as the Party did in ... ...? Isn’t this after all a democracy? Isn’t democracy defined as a government by the people? Well, Mr. President Bush seems to abolish this definition, and so does Big Brother. The only voice heard is Big Brothers. It seems like Mr. President Bush is an exact clone of Big Brother. He regulates the media on what to let us know and what not to know. Constant lies continuously being thrown at us, and for the most part, we believe them, because the party is in possession of absolute truth. We live in such a time where it is an exact simile of a prison. Where talking to one another is prohibited, freedom of speech is restricted, and forced to believe two plus two equal five. The telescreen is every where in our society, and a thought police exist. America is not viewed as it once was. We no longer can say America is the land of the free, because it isn’t. Lady Liberty no longer stands for land of the free. America is a steal train driven by thieves that high jacked it, and we are the ones in a remote destination fueling it. Clueless on where we are going, and helpless in gaining control. The tracks are not laid out by us, but by the thieves that drive this monstrous machine.

Kentucky Fried Chicken Case Study Essay

The case focuses on four major topics: (1) analysis of the fast-food industry from both a domestic and an international point of view; (2) the development of KFC’s business strategy from 1992 to 1996; (3) an analysis of KFC’s investment strategy in Mexico and Latin America; and (4) the Mexican peso crisis of 1995. This case begins by analyzing the strategic changes that took place in Kentucky Fried Chicken Corporation (KFC) as it moved through a variety of ownership changes from the 1950s through the 1980s: (1) KFC’s founding by â€Å"Colonel† Harland Sanders in 1954; (2) the sale of KFC to Jack Massey and John Young Brown, Jr., in 1964; (3) Heublein’s acquisition of KFC in 1971; (4) the acquisition of Heublein by R. J. Reynolds in 1982; and (5) PepsiCo’s acquisition of KFC in 1986. As such, the case provides an opportunity to examine issues related to corporate diversification/ acquisition strategy and business portfolio management. The case also discusses the U.S. fast-food industry and its international dimension. It also examines KFC’s international strategy with a particular focus on Mexico, providing a vehicle for discussion of risks and opportunities of doing business in a foreign country. Some of the Strategic Issues and Discussion Questions for This Case Include: 1. How did different corporate parentage-under Heublein, R. J. Reynolds, and PepsiCo-affect KFC? 2. What motivated the three international corporations to buy KFC? 3. Can you identify any added value that each of these three firms brought to KFC? 4. What are the driving forces in the fast-food industry? 5. Using the five forces model, assess the strength of each force within the fast-food industry. 6. Complete a SWOT analysis for KFC.  7. In what ways is KFC positioned to take advantage of the industry’s key success factors? 8. What are the major strategic issues surrounding KFC’s decision to expand or freeze growth in Mexico?

Criminal Theory Essay

People with anti-social behaviors are defined by â€Å"A persuasive pattern of disregard for, and violation, of the rights of others that begins in early childhood or early adolescence and continues into adulthood. † (Walsh and Hemmens page 238) People with this disorder are up for greater health risks, for the disorder makes a person be a risk taker, usually engaging in smoking, alcohol, risky sexual behavior’s and drugs. Their also at risk for they are prone to depression, inflicting self-wounds and violent acts towards others. In this state of mind people are emotional, non-cognitive, and have low self-esteem. Making them act out in violent manners. This behavior is linked to childhood. As a child if something wasn’t right, they were shy or forgotten they probably put on a mask and faked being what society views as normal. They are not connected with society. And they do not understand social norms. They have become experts on faking feelings, and they do not know emotion or empathy. These people are deceitful, manipulative, egocentric, selfish and lacking guilt. Dealing with regards of crime and Anti-social disorder, the criminals often view that their victims were not â€Å"wrong†. Drug users viewing their addiction to a social norm that isn’t there. They do not understand what they are doing is wrong and have no sense of guilt or cognitive thinking process. They do not feel any kind of remorse for the things of which they have done simply because they cannot empathize with the people or actions against which they are offending. Neutralization theory was created by Skyes and Matza. This theory explains that the offender has a positive view on the crime he or she has committed. Also similar to Anti-Social individuals these criminals view that they have done nothing wrong. Unlike Anti-Social disorder, Neutralization theory states that the offender puts the excuses in their own head, not merely understanding the social norms. There are five techniques that Neutralization theory uses in justifying their crimes. The first way people neutralize their crimes and actions they have done is called â€Å"Denial of Responsibility† which is shifting the blame from the offender to the victim. An example is when a rapist says in court â€Å"she was asking for it the way she was dressed and or acting. † They feel absolutely no guilt for the crimes that they have committed. They feel no responsibility at all for the victim and their injuries. The second technique is called â€Å"Denial of Injury†. This is where the offender has no attachment to the crime and has not caused any real injury or offenses. An example of this would be a person breaking a entering and smashing a window in and claiming â€Å"the insurance will cover it. † â€Å"Denial of Victim† is the third technique. This is where the offender says the victim received what they deserved, almost viewed as karma. Most domestic cases portray this, saying significant other or victim got what they deserved from these actions. The fourth technique is â€Å"Condemnation of the Condemners† where the offender states part of the blame on the condemners. These condemners are police, parents, probation officers, etc. An example of this would be the criminal blaming the officer for planting evidence on them or the crime scene and not taking any of the responsibility that it was there’s. Number five is â€Å"Appeal to a Higher Loyalty†. This is where the offender in committed and or loyal to something or someone in their life for the greater good according to their beliefs. Things that would fall under this category re murder or assault. A good example of this would be a person under mafia rule murdering someone for the leader or the greater good of that mafia. Ted Bundy was made famous for his criminal actions. His five-state murder spree was not lightly forgotten. Bundy killed over 100 women and only gave information about where the bodies were of fifty of the acclaimed victims. Comparing hi s life, actions, and behavior point to Anti-Social Behavioral theory and Neutralization theory the most. Putting these theories to the test trying to profile a serial killer. Theodore Robert Cowell was born in 1946 to an single mother that moved in with her parents. He grew up thinking his grandparents were is parents and his mother was his sister. Later in life his mother married and he became Ted Bundy. Growing up he was a â€Å"normal† child, he was an attractive teen that was well liked in school. He did relatively well in his academics. He was known for being shy; people profiled him to be socially awkward. He never did grow out of this stage and the profile followed him to college. Bundy went first to the University of Puget Sound. It was a highly regarded school and many of its students were wealthy. This made ted feel inadequate and inferior due to financial aspects. He left and went to University of Washington. His shyness held him back with social activities and dating, but Bundy did find someone that he fell for. They had the same skiing passion, spending most of days on the slopes. And he soon fell in love and became obsessive. He tried impressing her with receiving scholarships and accomplishments but they fell flat. She ended the relationship saying he wasn’t going anywhere in life and wasn’t husband material. This haunted him for the rest of his life and fell into an extreme depression. While in this depression he had dropped out of school. His anti-social behavior got worse. Also during this time he found out who his mother actually was. Bundy was a on a slippery slope downhill, he was labeled as a petty thief. He soon came out of his depression had false bravo, went back to college and got a bachelor’s degree in psychology. With his new found self he was on top of the world. He was with a new woman that adored him and his first love wanted him back. He had one foot in the political arena. During his time at college women had gone missing from campus. They narrowed the quest down to a man asking for help then kidnapping the women. Bundy being smart realized it was only just a matter of time till local officials connected the dots. So Bundy moved to Utah and enrolled in the University of Utah. He didn’t stop his attacks just because he had moved. Women were being abducted and reported missing at the campus and malls around the city. While in Utah police had discovered a graveyard of bones. They eventually put the dots together and figured out it was Ted. They now knew that he was dealing with a criminal that could go across state lines. Bundy didn’t stop at Utah he also went to Colorado during ski season and killed women there before he was finally caught due to a car suspicion. He was charged with kidnapping charges. During his trial he was charged with murder of one known victim. But he escaped out the library widow being his own attorney. He made his way down to Florida where he rented a house at Florida State University. He was known for his sorority house killings. Ted Bundy was arrested again due to evidence of teeth impressions on a victim’s chest. He was charged with murder and recieved a plea bargain of three twenty five year sentences. He refused the plea and wanted another trail during this time new evidence came forward and at the new trail he was sentenced to death by means of the electric chair. Prior to his death he attempted over 100 murders, keeping some heads of his victims and necrophilia. When asked why he did everything he blamed it on his early exposures to pornography as his stimulants to his obsession with murder. Ted Bundy falls under a lot of different theories but Anti-Social Behavioral theory is most demanding. He was awkward in his youth, not in a strong stable family life, had difficulty dating and participating in other social events. He wore a mask covering himself from the world. He knew he was different and had to change or it would be noticed, so he became a well-known member of society and was respected. He felt no remorse for things that he had done. This action falls under Psychopathy, he found pleasure in re-living kills. Going towards Neutralization theory he blamed the women for the things that he had done. He connected them to his college girlfriend that had dumped him. That they needed to die because of what she did to him. That neutralized any feeling he had towards making these killings. He strongly viewed he was not at fault, and he plead not guilty until he was on the electric chair. In an interview he states â€Å"I don’t know what made people want to be friends. I don’t know what made people attractive to one another. I don’t know what underlays in these social interactions. † The above statement proves my point of the Anti-Social Behavior. He was lacking things that we as â€Å"normal† human beings understand. He goes on to answer the question â€Å"Are murders born or made? Nature vs. nurture? † it’s still an ongoing debate to this day. In my opinion and conclusion Ted Bundy was nurtured.

Reading efficiency and proper comprehension.

Reading efficiency and proper comprehension. Fluency is a capability of reading swiftly, precisely, and with expression. I believe fluency in reading is a needed improvement, particularly for students who encounter difficulties. The use of mentor texts, maps of development for the reading technique and proper understanding of grammar are all points that must be recognized and considered in heightening a personal reading level.Advertising We will write a custom essay sample on Reading efficiency and proper comprehension. specifically for you for only $16.05 $11/page Learn More Poor readers tend to read in an outdated manner making comprehension of the work given troublesome to them. I think it is possible that the reader with fluency problem is unlikely to capture the meaning of the words and concepts, and he or she might misinterpret the message. A fluent reader usually has the ability to read accurately and grasp the content quickly (Tompkins, Campbell, Green, 2012). I have noted that mentor texts ar e an important tool, as they provide a reference point that could help to see how they are progressing. I have learned that these are also a starting point in reading comprehension, which will be facilitated through narrating stories (Dorfman, Cappelli, 2007). The reading of texts must be structured and organized, so that student can rely on the strong base. The return to previous texts is a simple and effective means to learn, as it provides a base which can be built on. I recommend that students are randomly selected and given a passage to read because it will help them interact in a social setting and the selection will be without a bias. Some of the major goals are aimed at decreasing the error made earlier on or increasing the speed of reading (Wilson, Scanlon, 2011). Students must also understand how to define reading. The meaning recognized from words is sometimes confusing and it might be necessary to look past mere words. The involvement of role play connects the child to the content and focuses attention. Here, experimentation becomes a part of the learning process. The division between reading and retention creates a proper environment for both teachers and students (Annandale et al, 2005). Grammar is the basic structure of language and reading, so it cannot be excluded from the teaching process. In order to differentiate the techniques, the definition must have many examples and be applied in various concepts. I believe that real life or imaginary situations would provide an illustration of the rule.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is the starting point of learning to read, but also there must be a vocabulary rich enough to recognize words without focusing too much on the separate phrases but the content in general (Wilson, Scanlon, 2011). Reading is a complex skill that entails several stages, from learning the proper grammar, to t he ability to place oneself into the context. Reading is an important skill that students should familiarize themselves with, as it plays a foundation of learning in their lives. This means that the teacher should always ensure the student catches up with what is taught in class, as well as adjusts to the needs of individual students. References Annandale et al. (2005). First steps writing map of development. (2nd ed). Port Melbourne, Australia: Rigby. Dorfman, L. R., Cappelli, R. (2007). Mentor texts: Teaching writing through childrens literature, K-6. Portland, ME: Stenhouse Publishers. Tompkins, G., Campbell, R., Green, D. (2012). Literacy for the 21st century. A balanced approach. Frenchs Forest, Australia: Pearson Australia. Wilson, A., Scanlon, J. (2011). Language knowledge for primary teachers. New York, NY: Prentice.

The role of nuclear medicine and other imaging modalities in Article - 1

The role of nuclear medicine and other imaging modalities in hyperthyrodism - Article Example In clinical practice different hyperthyroid conditions such as Graves’ disease, hyperthyroid goiter, and other conditions such as toxic multinodular or nodular goitre need assessment of activity of the gland. In this review, contemporary literature has been reviewed to update current knowledge on this topic. This assignment reveals that radionuclide imaging is an important diagnostic modality in the workup of hyperthyroid disorders, but despite that, in some cases the diagnostic yield is better with ultrasonography or PET scanning. In some cases, combined use of these imaging investigations pinpoints the diagnosis in a more suitable manner. Review of these articles and the knowledge apparent may be used to frame a guideline of advice regarding imaging practice in this area. The thyroid gland produces two hormones, namely, thyroxin (T4) and triiodothyronine (T3). These are known to play important physiological roles in the human body. Anatomically, the thyroid gland is located in the neck, in front of the trachea. It comprises of two lobes, right and left, connected by a narrow bridge of thyroid tissue, known as isthmus. It is a very highly vascular organ. The normal adult thyroid gland consists of follicles lined by thyroid follicular cells that contain large amount of thyroglobulin. This serves as the protein precursor of the thyroid hormones (Broome, 2006). Endocrinologically, increased need for thyroid hormone leads to a signal pathway mediated by thyroid stimulating hormone (TSH) leading to release of active hormone from a bound state with thyroglobulin to a free state, eventually being secreted into the blood stream. When there is hypersecretion of thyroid hormones due to any cause, the condition is known as hyperthyroidism. Usually hyperthyroidis m is indicated by an elevated level of TSH. Therefore, in clinical practice the diagnosis of hyperthyroidism is made by finding an abnormally elevated TSH level which

Diet Pills versus Exercise Research Paper Example | Topics and Well Written Essays - 2250 words

Diet Pills versus Exercise - Research Paper Example ResearchDietPills.com (2012) listed the top three diet pills to be # 1 Apidexin, # 2 Phenphedrine, and # 3 7-DFBX. The criteria for ranking was based on safety, effectiveness as fat burner, effectiveness as appetite suppressant, overall effectiveness, value, availability of guarantee, success rate, and the price. Apidexin was reported to be effective because it actually brought about weight loss by increasing the body’s metabolism or the ability to burn calories. It contains an ingredient known as African Mango. The scientific name is Irvingia Gabonensis. Natives of Africa actually used it as medicine before a university discovered its ability to raise metabolism and eventually result in weight loss. Apidexin also contains Cissus Quadrangularis, a substance from one of the grape family members. To help the person using that diet pill, its role is to lower down the level of stress while metabolism is raised. Such an ingredient is also capable of healing broken bones and tissues damaged. Without it, high stress level can trigger the natural storage of excess energy as fat. Another substance found in Apidexin is an herb that will suppress appetite while it also stimulates metabolism. Finally, there is caffeine anhydrous added to facilitate the absorption of multiple ingredients. One testimony (Donna) said that Apidexin can quickly lower the weight by 9 lbs. in 4 days. Another (Linzee) claimed to have lost 25 lbs. in 2 months. A third (Darleen) reported her use of Apidexin for 7 months and lost 58 lbs..These testimonies are available in the website of apidexin.com. Phenphedrine, as the # 2 diet pill, boasts of having the strength of 10,000 chocolate bars. It contains caffeine and malic acid which increase energy level and mental alertness. Chocamine was added. This comes from a Colombian coco plant and serves as antioxidants. Then it also contains Razberri-K, an ingredient meant to prevent the retention of fat. It also prevents weight gain as a result. Ginge r root was likewise included for the protection and even improvement of the heart and gallbladder. Yohimbine, which is an aphrodisiac or stimulant, comes from the so called Indian Snakeroot. So far, all the foregoing ingredients are from natural sources. But chemical components were added as well. These are: Phenylethylamine, known as a love drug, is for the purpose of giving a feeling of satisfaction, contentment, or even pleasure. Evodiamine was included because studies proved that it does burn fat and regulates the temperature of the body. Sclareolide supports the effect of Evodiamine by breaking down body fat. HOPS, the NPY (neuropeptide-Y) inhibitor acts on the brain to relax the body, to relieve pain and stress, and to lower the feeling of anxiety. Because the chemicals are derived from natural sources, advertisements say that Phenphedrine is 100% natural. Only 18 year old people are allowed to take Phenphedrine. Those sensitive to caffeine or stimulants should not take the dr ug. In the list of top 3, this diet pill was least safe and rated only 77% safe while Apidexin has been rated 99% safe. The producers of this drug claim that a person will lose 14 lbs. in 7 days. Their confidence is backed by a money back guarantee if that much weight loss is not attained. What makes it work? First of all, 7-DFBX contains 100% natural antioxidants. There are 35 ingredients on the label of that diet pill product. Its

Future Municipal Financial Viability in Canada Essay

Future Municipal Financial Viability in Canada - Essay Example Definitely, I feel that municipal financial viability is an issue since improper tabling of policies may result to a negative business effect. For instance, the direct impact on Small, Medium, and Micro Enterprises by municipality policies on property valuation, user charge collection, and collection of levies makes businesses end up bearing not only the intended costs, which in this case are actual payment of services to a municipality, but also the unintended costs, which include effort and time required for tax administration. To add on policies pertaining to revenue, expenditure-related policies may also affect finances generated by businesses in a municipality. This, as a result, may lead to a positive or negative impact on SMMEs through regulation of supply chain management, and preferred procurement as well as credit control. Additionally, there are other challenges facing developing countries in the commonwealth in local government revenue terms. These include weak revenue ba se for local government leading to weak central government revenue base and lack of a municipal’s own revenue sources, which brings up inappropriate composition of revenues, especially balancing between grants and own revenue resources. Further, the way they interact and autonomous revenues where strong central control is posed on local government revenues is a challenge as well. Municipalities have several responsibilities. First, they have the function to ensure urban and town planning, and regulate use of land and building construction. Moreover, they must ensure economic and social development planning, fire services, ensuring supply of water for domestic, industrial and commercial purposes. A municipality relies heavily on revenues generated through taxation and user charges/fees. It too heavily depends on transfers from central government and/or contribution from donors. These factors will significantly determine the future municipal financial viability in Canada (Sanct on and Young, 2009). Some of the strategies, which should be employed to ensure proper municipal financial viability, are as follows. First, the intergovernmental fiscal transfers’ reform program should be implemented. These reforms focus on simplifying and rationalizing transfers to municipalities and introducing a period of allocation of these transfers to stabilize municipal budgeting processes by improving predictability. Second is transparency, which opens access to information about how municipal finances are managed will give a clear outlook to every citizen allowing no room for misuse. Third, the program of budget reform which greatly focuses on improving allocation of resource planning and management. Further, having accountable decision-makers who can accept responsibility for their own actions and using contestability as a competition tool to achieve money value. It is essential to come up with a municipal support program to provide technical assistance to municipa lities in financial management areas. Bringing up new, legislated and refined national policies aimed at improving the flexibility of the legal framework within a municipality resulting to improved leadership, management and accountability in municipal governments could play a key role. Still revenue enhancement program nationally coordinated and aiming at assist municipalities with revenue

Products Apply to SuperVisions Case Study Example | Topics and Well Written Essays - 750 words

Products Apply to SuperVisions - Case Study Example The representative description of quality by the American National Standards Institute (ANSI) and the American Society Quality Control (ASQC) in 1978 is, â€Å"the totality of features and characteristics of a product or service that bears on its ability to satisfy given needs† (Peris-Ortiz et al 86). Supervisions is a regional retail eye care center, located in the northeast, which has been experiencing some quality management issues as discussed in this paper below.   There are two main approaches in the definition of quality, fitness for use and conformance to specifications. Fitness for use relies on the fact that customer needs must be the driving force behind quality products, while conformance to specifications argues that from the perspective of manufacturing or service delivery, specifications are targets and tolerances determined by designers of products and services. Targets being the ideal values for which production is expected to strive; and tolerances are acceptable deviations from these ideal values, recognizing that it is impossible to meet the targets all the time (Mawby 54).   Conformance to specification is the key quality dimensions that apply to SuperVision’s products. For SuperVision’s, conformance includes traits like, such as right lens and frame. The feature is a second most important quality dimension observed. The feature means availability of particular features than the total number of options available to customers. This encompasses reversibility such as change of lens and frames at minimal cost rather than purchasing a new pair. This is apparent in week one because it was noted that lenses were reversed. Furthermore, with wrong lenses attached, this is a quality dimension because they can be reversed in future (McCollum 116).   Reliability is the key service quality dimension observed.

Effect of Ocean Conveyor Belt on Global Climate

Effect of Ocean Conveyor Belt on Global Climate Marie Claire Attard Bason Discuss the ocean conveyor belt system and its implications on global climate Without the ocean, life on earth will be impossible. When viewed from outer-space, our planet is covered with water; water which is always in constant motion. The ocean covers 71 % of the earth, where 6% of it is covered by sea ice (Siedler, Church, Gould Griffies, 2001). These mentioned factors make the ocean an important key factor in the transfer of heat energy around the planet. This movement of through ocean currents affect the local weather and temperature to some extremes, which effects also the stabilization of global climatic patterns, the delivery of nutrients and larva to marine ecosystems and many more (Cowan, National Geographic,  http://education.nationalgeographic.com/education/media/ocean-currents-and-climate/?ar_a=1, n.d). Moreover, in total, 81 % of the earth’s surface is covered by liquid water including lakes and rivers as well, and covered by solid water which includes snow and land ice (Siedler, Church, Gould Griffies , 2001). One should first understa nd some of the major properties of the oceans and the types of circulations and currents that exist, than understand the effect of heat transfer called the Thermohaline Circulation or known as the Conveyor belt, its implications on the climate and anthropogenic influences. First and foremost, the ocean circulation is generally classified into two parts; a wind-driven circulation that influences the upper part of the ocean system, hundreds of meters up, and the other is a density-driven circulation that influences the bottom part. The major wind currents include the sub-tropical and sub-polar, the Antarctic Circumpolar Current, and the equatorial currents (Grinsted, 2005). Moreover, this system is called the ‘Thermohaline’ circulation, because of its role in heating, cooling and salinification. These roles effect the production of the regional density within the ocean (Toggweiler Key, 2001). To explain this process in a much better way, the conveyor belt is the ocean circulation system that is driven by changes of heat and freshwater across the sea surface, after the heat and salt are mixed together. This is a driving mechanism (Rahmstrof, 2006). Secondly, the Thermohaline circulation is seen in the sinking phase, and interestingly enough, there is the formation of new deep water in the North Atlantic and the Southern Ocean. No one exactly knows the whereabouts of the upwelling zones (Rahmstrof, 2006) as the conveyor system has no end (as seen on Fig. 1), but then, in the polar seas near Greenland, there are cold winds from the northern of Canada that cools the surface waters and thus creates sea ice formation (ELF, www.andrill.org/education//3A/GlobalOceanConveyWCredits.pdf‎, n,d) . Fig. 1 Shows the Conveyor Belt pattern and transfer of currents The process of ice formation is linked to evaporation. With the rising temperature, the sea compresses out the salt from the forming ice. When this process occurs, the surrounding waters become saltier and even more denser. Then, this dense water sinks to the bottom and flows along to the North and South America direction. When this approaches Antarctica, it surrounds the continent and meets with the Antarctic Bottom Water (AABW). This process continues on when then flow flows towards the north into the ocean basins where gradually it mixes with warmer waters present at that site, therefore it rises to the surface in the Pacific Ocean. From there, it makes its way back to the Atlantic and becomes part of the wind driven surface currents eventually returning to the Greenland seas to begin the process again (ELF, www.andrill.org/education//3A/GlobalOceanConveyWCredits.pdf‎, n,d). In 1751, the first measurement of deep ocean temperatures was recorded by a ship captain of an English trading ship, when he discovered that the water underneath his ship, about a mile below his ship was very cold, despite the location he was at; a sub-tropic location. In 1797, again yet another Englishman named Benjamin Thompson, came up with an accurately explanation on this discovery about cold currents coming from the poles. The difference between Thermohaline and wind driven circulation was distinguished in the 19th-Century, during an argument regarding ocean currents. It was question as well weather or not these two processes happen when the wind pushes along the water or else if they are â€Å"convection currents† due to heating and cooling processes. It is important to note that both processes are combined in non-linear way, meaning that both cannot be separated by oceanographic measurements. That is why there are two obvious mechanisms of force, and neither are unique ly separable circulations. Moreover, if changed, the Thermohaline circulation will also change the wind driven currents (Rahmstrof, 2006). The Atlantic Ocean is the most powerful Thermohaline circulation in the oceans today. The conveyor belt roughly estimates at 15106 m3 of upper ocean water into deep water (Toggweiler Key, 2001) where currents typically extend down up to 1-2km depth, although wind only directly drives between 50m to 200m (Grinsted, 2005). Generally, the flow in the upper part of the conveyor mostly passes through the Florida Straits and up to the east coast of North America, which forms part of the Gulfstream (Toggweiler Key, 2001). However, one disadvantage may include climate change which is likely to weaken the Thermohaline circulation in the future, with some risk of triggering sudden changes, some of which can be unexpected, that may be irreversible (Rahmstrof, 2006). In Recent years, there have been numerous newspaper reports, articles on magazines and television documentaries that covered this topic involving concerning threatening scenarios of the Atlantic Thermohaline circulation being breakdown. If this is the case, than this affects and collapses the northern European agriculture and fisheries, and also glaciers will move very fast on Scandinavia and Scotland waters. Irreversible changes are set to be taken very seriously in the discussion on climate change effected by humans. (Rahmstorf, 2000). The Southern Oscillation is the most prominent year to year climate variability that exists in the world. It is associated with many risks such as; fluctuations on atmospheric pressures at sea level point in the tropic regions, a downpour of rainfall, and cold winter circulation over the North of America and other parts of the extra-tropic regions. When this Southern Oscillation was recognized in the late 1960’s, this was related to the oceani c phenomenon- El Nino (Rasmusson Wallace, 1983). Events concerning El Nino have instances which creates serious consequences for climate and ocean ecosystem. The 1982- 1983 El Nino was perhaps one of the strongest that happened. The El Nino Events, have been documented as far back as 1826 and they are usually followed by professionals that constantly keep and eye on any predictable patter when they occur about once every 4 years (Cane, 1983). The conveyor belt can be affected by global warming in two different ways; either by warming the surface or else by freshening up the surface. This effect will reduce the density of high-latitude water surfaces waters and therefore inhibits a deep formation in water (Rahmstorf, 2006). Our planet cannot lose all of its water from its surface reservoirs due to sub-duction processes. After an approximate of 1Billion years, only between 25- 30% of the newly generated ocean will be subducted into the mantle. It is also said by many scientists and geographers that in the far future, if the external forces are left separately, than the surface reservoirs will be kept in a steady state. Chances for the Earth’s ocean lie in the faith of external forcing. Unfortunately, all water could disappear as a result of increasing levels the temperature, globally, caused by the total of power generated from the Sun to space (Bounama, Franck von Bloh, 2001) How long will it take before the entire Earth dries up from its waters completely? There is still no certain answer to this. Results from studies done by Lovelock Whitfield (1982) show that liquid water will be always available in surface reservoirs as a result of internal processes, however, the extinction of the biosphere will be caused by other limiting factors caused by external forces.).(Bounama, Franck and von Bloh, 2001) References Bounama, C., Franck, S., Bloh, W. v. (1999). The fate of Earth’s ocean.Hydrology and Earth System Sciences,5(4), 569-576. Cane, M. A. (1983). Oceanographic events during el nino.Science,222(4629), 1189-1195. Cowan, A. M.  Ocean currents and climate A roller coaster analogy to the ocean conveyor belt Retrieved December, 29th, 2013, fromhttp://education.nationalgeographic.com/education/media/ocean-currents-and-climate/?ar_a=1 Environmental Literacy Framework. (). Global ocean conveyor belt. Message posted towww.andrill.org/education//3A/GlobalOceanConveyWCredits.pdf Grinsted, A. (2005). The thermohaline circulation. Lovelock, J. E., Whitfield, M. (1982). Life span of the biosphere. Rahmstorf, S. (2000). The thermohaline ocean circulation: A system with dangerous thresholds?Climatic Change,46(3), 247-256. Rahmstorf, S. (2000). The thermohaline ocean circulation: A system with dangerous thresholds?Climatic Change,46(3), 247-256. Rasmusson, E. M., Wallace, J. M. (1983). Meteorological aspects of the el Nino/southern oscillation.Science,222(4629), 1195-1202. Siedler, G., Church, J., Gould, J., Griffies, S. (2001).Ocean circulation and climate: Observing and modelling the global oceanAccess Online via Elsevier. Toggweiler, J., Key, R. M. (2001). Ocean circulation: Thermohaline circulation.Encyclopedia of Atmospheric Sciences,4, 1549-1555.

Lena Horne Essay -- Essays Papers

Lena Horne Lena Horne was born on June 30, 1917 in Brooklyn, New York. Her parents were Teddy and Edna Scottron Horne. After her father left her at the age of two in order to pursue his gambling career; her mother leaving soon after that to pursue her acting career; she went to live with her grandparents. Through her grandparents influence she became involved with organizations like the NAACP, at an early age. In 1924 she went back to live with her mother, traveling and being schooled all over the state until she was fourteen. At the age of fourteen she decided to drop out of school and go to work. Because she was talented and light skinned it was not hard for her to find a job. She became a chorus girl in Harlem’s Cotton Club where blacks entertained a strictly all white crowd. At that time she was making about $25 a week. It was here that Lena got to meet and observe now famous artists such as Duke Ellington, Cab Calloway, Count Basie, Ethal Waters, and Billie Holiday. At the age of nineteen she met and married Louis Jones. Together they had two children Gail and Teddy (who later died in 1970 from kidney failure). While trying to get used to raising a family and having a career, she received a call from an agent, who had seen her at the Cotton Club, about a part in a movie. Her controlling husband allowed her to be in â€Å"The Duke is Tops† and also the musical revue â€Å"Blackbirds of 1939." When she finally got up the courage to leave Louis, he deiced to take her son away from her. She lost custody of Teddy when the divorce was final and has always regretted not fighting harder for her son. After her divorce she began singing with Noble Sissie’s Society Orchestra. Through out their tour she had to endure harsh racism having to sleep in tenement boarding houses, the bus and even once in circus grounds. Soon after that, she toured with Charlie Barnet’s Outfit and became the first African American to tour with an all white band. She was their feature singer and considers this to be the beginning of her success. Lena decided to head out to Hollywood and see what she could do out there. She began singing in the Trocadero Club where she met one of the most influential people in her life: Billy Strayhom. Billy Strayhom was the chief music-writer for Duke Ellington. Lena has always felt that she and he were soul mates, d... ...becoming the first Africa American to tour with an all white band and also the first African American women to sign a long-term contract with a major film studio. She was also an accomplished jazz singer. Recording songs such as: â€Å"The Lady and Her Music† and â€Å"The Best Things in Life Are Free.† Lena was a strong advocate of equal rights. he was a member of the NAACP, the National Council of Negro women and the Urban League. I think that she is a great pioneer of equal rights because she did it on her own terms and was not as forceful as some of the other advocates. She achieved equal rights and respect because of her grace, elegance and talent. Bibliography Magazines: Lena Town & Country, September ‘95, Vol. 149 issue 5184, page 128. Author: Jonathan Schwartz The Lady Lived The Blues Biography, February ‘98, Vol. 2 issue 2, page 62 Author: Beverly Lauderdale Lena Horne, Timeless as Ever Billboard, June ‘98, Vol. 110 issue 25, page 36 Author: Philip Booth Web Pages: www.amctv.com/behind/stars/horne.html www.amazon.com/exec/obidos/ASIN/B000006Q62/afrciangenesis www.geocities.com/BourbonStreet/Delta/6424

Federalist Paper #10 Analysis

Federalist Paper #10 Essay In perhaps the greatest installment of the federalist papers, James Madison describes how factions, which work against the interest of the public, can be controlled through a constitutional government. Factions are defined by Madison as groups of people that gather together to promote their own economic interests and political opinions (gradesaver. com). These factions often work against each other, and infringe upon the rights of others. Most people are concerned with the instability that rival factions can cause. State governments have done little to aid in the disbanding of factions.The situation is so dire that, people are disillusioned with all the politicians and blame the government for their problems (gradesaver. com). According to Madison, factions are inevitable. As long as people share a common belief, they will come together and fight for what they think is right. The reason most people formed factions in the eighteenth century, though, was the distribution of property. Even today, property is divided unequally. Men with more talent or ability tend to possess more land than those who were less gifted. Subsequently, there are many different kinds of property.Men have different wants or needs depending on the type of property they own. For example, the interests of a landowner might be different than that of a businessman (gradesaver. com). It is the governments’ job to manage the conflicting interests of property owners, and to regulate discrepancies between those with and without property. To Madison, there are only two ways to keep factions in check. Remove their causes, and control their effects (gradesaver. com). Unfortunately, the only real ways to manage factions are to either make everyone have the same opinion, or throw away liberty.Destroying liberty would be worse than, â€Å"the disease itself†, and making everyone have the same opinion would be as impossible as trying to tell an atheist there reall y is a god. Therefore, it is in the nature of man to create groups or factions. That’s why the government created a constitution that could handle the damage caused by factions. The fathers of the U. S. constitution established themselves as a representative government for a reason. Pure or direct democracies cannot possibly control conflicts between factions (gradesaver. com).The biggest factions will always dominate, and there would be no way to protect the weaker ones against an obnoxious individual or strong majority (gradesaver. com). Pure democracies cannot protect property rights, and have always been defined by the conflict they cause. Madison hopes that good men will be elected into office so that those who govern the country will be fair and honest. The opposite is possible though. Some Men are members of particularly large factions who have prejudices or evil motives, and could influence the people of the United States through intrigue or corruption.Although this c ould happen, it is very unlikely. The likelihood that qualified men will stay in office is higher because the country is big, and there will be more representatives chosen by a greater number of citizens. A representative government is needed in larger countries to protect against the rule of a mob (gradesaver. com). In conclusion, Madison presents these arguments because he believes that the majority of people will not listen the, â€Å"prophets of gloom† who say the new government won’t succeed. Because we feel pride in being Americans, we should cherish and support the idea of being a federalist.

Li-Fi Technology Essay

I. Introduction Li-Fi or Light Fidelity is a technology that uses light emitting diodes to transmit data wirelessly. It was first demonstrated at a TED talk in 2011 by German physicist Harald Haas. This is a free band that does not need any license. Hence it is cheaper than Wi-FI. Wi-Fi, is a popular technology that allows an electronic device to exchange data or connect to the internet  wirelessly using radio waves the visible light spectrum is larger than the radio spectrum which provides better flexibility in its use. Communications over a very high speed with a theoretical limit of 10 GB per second. The technology is capable of transferring thousands of streams of data simultaneously, in parallel, at higher speeds, with the help of special modulation, using a unique signal processing technology. The term Li-Fi was first used in this context by Harald Haas in his TED Global talk on Visible Light Communication. â€Å"At the heart of this technology is a new generation of high brightness light-e mitting diodes†, says Harald Haas from the University of Edinburgh, UK,† Very simply, if the LED is on, you transmit a digital 1, if it’s off you transmit a 0,†Haas says, â€Å"They can be switched on and off very quickly, which gives nice opportunities for transmitted data†. Fig.1 Harald Haas It is possible to encode data in the light by varying the rate at which the LEDs flicker on and off to give different strings of 1s and 0s.The LED intensity is modulated so rapidly that human eye cannot notice, so the output appears constant. With the use of light radiating diodes Li-Fi technology transfers data through wireless. Li-Fi is a new exemplar for photosensitive wireless technology to provide unprecedented connectivity within a localized data centric environment. There has been a complete shift in wireless technology due to increase demand Li-Fi is such a free band which is license free that is why it is less at cost than Wi-Fi. With the use of special intonation using a distinctive signal processing technology thousands of streams of data can be transferred simultaneously at higher speed. Li- Fi is useful in aircraft because the lights present above head can be used for data transmission. It is useful in controlling traffic at traffic signals as it communicates with LED li ghts of cars. Where there is difficult to amateur optical fibers LI-Fi is used. The new Li-Fi technology can be well managed very easily and it is pretty simple. At one corner you will be having a led which will be working as a light source and on the other corner a Light Sensor or a photo detector. Light Sensor detect light as soon as the LED light starts glowing and will give an output of either binary1 or binary0. [pic] Fig.2 Li-Fi Environment If the LED is on, you transmit a digital 1, if it’s off you transmit a 0. What is VLC? Visible light communication (VLC)-â€Å"A potential solution to the global wireless spectrum shortage† Li-Fi (Light Fidelity) is a fast and cheap optical version of Wi-Fi, the technology of which is based on Visible Light Communication (VLC).VLC is a data communication medium, which uses visible light between 400 THz (780 nm) and 800 THz (375 nm) as optical carrier for data transmission and illumination. It uses fast pulses of light to transmit information wirelessly. Li-Fi Technology at a Glance! The LED bulb will hold a micro-chip that will do the job of processing the data. The light intensity can be manipulated to send data by tiny changes in amplitude. This technology uses visible spectrum of light, a part of the electromagnetic spectrum that is still not greatly utilized. In fact the technology transfers thousands of streams of data simultaneously, in parallel, in higher speeds with the help of special modulation, using a unique signal processing technology. Some Points of Li-Fi The light used to transmit the data is called D-light by Harald Hass, the inventor of Li-Fi. In future data for laptops, Smartphone’s, and tablets can be transmitted through the light in a room by using Li-Fi. Security would be a snap—if you can’t see the light, you can’t access the data. II. CONSTRUCTION The LI-FI product consists of 4 primary sub-assemblies: †¢ Bulb †¢ RF power amplifier circuit (PA) †¢ Printed circuit board (PCB) †¢ Enclosure The PCB controls the electrical inputs and outputs of the lamp and houses the microcontroller used to manage different lamp functions. An RF (radio-frequency) signal is generated by the solid-state PA and is guided into an electric field about the bulb. The high concentration of energy in the electric field vaporizes the contents of the bulb to a plasma state at the bulb’s center; this controlled plasma generates an intense source of light. All of these subassemblies are contained in an aluminum enclosure †¢ FUNCTION OF THE BULB:- At the heart of LI-FI is the bulb sub-assembly where a sealed bulb is embedded in a dielectric material. This design is more reliable than conventional light sources that insert degradable electrodes into the bulb. The dielectric material serves two purposes; first as a waveguide for the RF energy transmitted by the PA and second as an electric field concentrator that focuses energy in the bulb. The energy from the electric field rapidly heats the material in the bulb to a plasma state that emits light of high intensity and full spectrum. The design and construction of the LI-FI light source enable efficiency, long stable life, and full spectrum intensity that is digitally controlled and easy to use. â€Å"There are over 14 billion light bulbs worldwide, they just need to be replaced with LED ones that transmit data†. III. HOW LI-FI WORKS? [pic] Fig. 3 block diagram of Li-fi communication In order to know the working of Li-fi we need to know the necessity for Li-fi .With the vast development in living the use of gadgets and invention of new gadgets is increasing which lead to the technological developments. There are many situations in which people get frustrated with the dull performance signals of Wi-Fi at a place with many network connections in seminars conferences etc. Li fi fulfils these needs .this fantabulous idea first  striked the mind of Harald Haas from University of Edinburgh, UK, in his TED Global talk on VLC.His idea was very simple that if the LED is â€Å"on† then the digital 1 can be transmitted and if the LED is off† then the digital 0 can be transmitted. LED’s can be switched on and off very quick. For transmitting data this way all that we require is LED’s and controller that code data into Led’s. Parallel data transmission can be done by using array of LED’s or by using red, green, blue LED’s to a lter light frequency with the frequency of different data channel. Advancements and enhancements in this field generate a speed of 10 gbps! But amazingly fast data rates and lowering band widths are not the only reasons that enhance this technology. Li-fi usually is based on light and so it can be probably implemented in aircrafts and hospitals that are prone to inference from radio waves .Unlike Wi-Fi, Li-Fi can work even under-water which makes it more advantageous for military operations. Radio waves are replaced by light waves in data transmission called Li- Fi. Light emitting diodes can be switched on and off very much faster than the human eye allowing the light source to appear continuously. The data transmission is done through binary codes which involve switching on LED can be done by logic 1 and switch off using logic 0.The encoding of information in light can therefore be identified by varying the rate at which the LED’s flicker on and off to give strings of 0’s and 1’s.visible light communication is this method of using rapid pulses of light to transmit information wirelessly. To further get a grasp of Li-Fi consider an IR remote. It sends a single data stream of bits at the rate of 10,000-20,000 bps. Now replace the IR LED with a Light Box containing a large LED array. This system is capable of sending thousands of such streams at very fast rate. Light is inherently safe and can be used in places where radio frequency communication is often deemed problematic, such as in aircraft cabins or hospitals. So visible light communication not only has the potential to solve the problem of lack of spectrum space, but can also enable novel application. T he visible light spectrum is unused; it’s not regulated, and can be used for communication at very high speeds. IV. COMPARISON BETWEEN LI-FI & WI-FI LI-FI is a term of one used to describe visible light communication technology applied to high speed wireless communication. It acquired this name due to the similarity to WI-FI, only using light instead of radio. Li-Fi technology is based on LEDs for the transfer of data. The transfer of the data can be with the help of all kind of light i.e. Light may be Invisible, Ultraviolet or Visible part of spectrum. The speed of the internet is incredibly high and the user everything in just a few minutes. V. ADVANTAGES †¢ Capacity †¢ Availability †¢ Efficiency †¢ High Security †¢ Easy To Use †¢ Fast Data Transfer †¢ Harmlessness †¢ Low-cost VI. DISADVANTAGES: Still there are some backdrops like it can only transmit When in the line of sight well it can be sorted †Visible-light communication: Tripping the light Fantastic: A fast and cheap optical version of Wi-Fi is coming†, Economist, dated 28Jan 2012 out someday I hope. â€Å"There has been a lot of early hype, and there are some very good applications†. VII. APPLICATIONS 1. Education systems As with the advancement of science the latest technology is the LIFI which is the fastest speed internet access service. So this will leads to the replacement of WIFI at institutions and at companies so that all the people can make use of LIFI with same speed intended in a particular area. 2. Extends our life span As operation theatres do not allow WIFI due to radiation concerns. Usage of WI-FI at hospitals interferes with the mobile and pc which blocks the signals for monitoring equipments. Therefore the replacement for this Wi-Fi is Li-Fi as Hass has mentioned in his TED TALK that LIFI has 10,000 times the spectrum of Wi-Fi. Because the lights are not only al-lowed in operation theatres but also the most dazzling fixtures in the room. 3. Reduction in accident numbers At traffic signals, we can use LIFI in order to communicate with LED lights of the cars by the number of accidents can be reduced. Data can be easily transferred by making use of LIFI lamps with the street lamps. 4. Replacement for others technologies This technology doesn’t deal with radio waves, so it can easily be used in the places where Bluetooth, infrared, WIFI and Internet are banned. In this way, it will be most helpful transferring medium for us. It includes other benefits like: †¢ *A very wide spectrum over visible wave length range. †¢ * Extremely high colour fidelity. †¢ *Instant start time. †¢ *Easy terminal Management. †¢ *Dynamic dark i.e. brightness Modulation of lamp output to enhance video contrast. †¢ *Trouble-free integration into existing light engine platform. †¢ Li-Fi is the upcoming and on growing technology acting as competent for various other developing and already invented technologies. Since light is d major source for transmission in this technology it is very advantageous and implementable in various fields that can’t be done with the Wi-Fi and other technologies. Hence the future applications of the Li-Fi can be predicted and extended to different platforms like education fields, medical field, industrial areas and many other fields. VIII. CONCLUSION The possibilities are numerous and can be explored further. If this technology can be put into practical use, every bulb can be used something like a Wi-Fi hotspot to  transmit wireless data and we will proceed toward the  cleaner, greener, safer and brighter future. The concept of Li-Fi is currently attracting a great deal of interest not least because it may offer a genuine and very efficient alternative to radio-based wireless. As a growing number of people and their many devices access wireless internet, the airwaves are becoming increasingly clogged, making it more and more difficult to get a reliable, high-speed signal. This may solve issues such as the shortage of radio-frequency bandwidth and also allow internet where traditional radio based wireless is not allowed such as aircraft or hospitals. One of the shortcomings however is that it only work in direct line of sight. CONCLUDING REMARKS: †¢ Overcomes the limitations of radio spectrum †¢ High speed of 10 Gbps can be achieved †¢ Lifi can solve the foressential problems of wireless communications these days IX. REFERENCE 1. http://en.wikipedia.org/wiki/Li-Fi 2. http://gimt.edu.in/clientFiles/FILE_REPO/2012/NOV/23/1353645362045/69.pdf 3. http://www.collegelib.com/t-li-fi-technology-seminar-report-abstract.html  4. the-gadgeteer.com/2011/08/29/Li-Fi-internet-at-the speed- of-light/ 5. http://the-gadgeteer.com/2011/08/29/li-fi-internet-at-the-speed-of-light/ 6. http://www.oledcom.com/FR/Press%20release%20MWC2013.pdf 7. ill Li-Fi be the new Wi-Fi?, New Scientist, by Jamie Condliffe, dated 28 July 2011. 8. http://www.eiccit.org/Proceedings/LI-FI%20the%20Latest%20Technology%20in%20Wireless.pdf 9. †Visible-light communication: Tripping the light fantastic: A fast and cheap optical version of Wi-Fi is coming†, Economist, dated 28Jan 2012 10. http://www.digplanet.com/wiki/Li-Fi